TikTok is introducing a updated setting that allows them to cut down on the volume of AI-made content appearing in their streams. This initiative comes as the company announced that it now features in excess of 1 billion content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a full-scale release. This shift coincides with a rise in content created by AI, fueled by recent AI video creators.
AI Content on Other Platforms
Recent reports that almost 10% of the fastest-growing channels on another major platform primarily display content made by AI. A large amount of this content is considered low-quality AI content, a phrase for inferior, mass-produced content that is often absurd or bizarre.
Our research shows that many people like content produced via AI tools, ranging from computer-generated images to educational videos, and we want to give people the power to see more or less of that, according to their own likes,” commented a spokesperson.
Scale of AI Content
The platform shared that there are currently 1.3bn videos on its app labeled as artificially created. In total, over 100 m videos are uploaded to the app daily, making AI-generated material a minor part of its total content library.
User Control Features
Users will be able to reduce or increase the level of artificial media they watch by accessing the “manage topic” option in the platform and choosing the AI content topic. Additional categories that currently be adjusted under the filter encompass politics, fashion, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules require content makers to tag convincing AI-generated content, and it bans harmful deepfakes of celebrities or crisis events. Any realistic AI video that is without a tag can be removed under its user guidelines.
Furthermore, the service will henceforth attach an artificially created watermark to content created with its own AI tools, or detected by an industry-wide initiative for spotting artificial media. This action is aimed to deter users from seeking to evade the disclosure requirement.
Educational Initiatives
The company is additionally launching a two million dollar awareness program for specialists and institutions to create learning resources about responsible artificial intelligence. This project will assist educational bodies dedicated to training coding and technology.
Platform Protection
The platform has defended its safety measures, amid debate over proposals to make redundant a large number of safety staff in the UK. It is set to eliminate 439 jobs in its trust and safety team in its British office, with worker representatives and online safety experts expressing worry that people are being substituted by AI moderation.
A senior executive stated that people-led review would continue to be important, but AI can safeguard staff by eliminating the most harmful content before it gets reviewed by people. TikTok reported a 76% decrease in disturbing and violent content reviewed by content reviewers over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to reduce exposure to dangerous material as swiftly, which is where a lot of the machine support is really helping us process content quickly.”
